Greetings—I'm
Greetings—I'm
HEATHER
HASELWOOD
HEATHER
HASELWOOD
HEATHER
HASELWOOD
Product Designer
Product Designer
I design products and build prototypes in code.
I'm looking for a team that's serious about AI both
in what it ships and in how it works.
I design products and build prototypes in code. I'm looking for a team that's serious about AI both in what it ships and in how it works.
Coming April 2026
Comping April 2026
How I built a design system in 2 months and redesigned a broken product to close $100,000s in enterprise deals
How I built a design system and fixed a broken product to close $100,000s in enterprise deals
Ground/Swell
Ground/Swell
Select project highlights
Reach out for a deeper walkthrough
Reach out for a deeper walkthrough
A satirical tarot deck for the startup world with original card writing and live AI readings powered by Claude.
Startup Arcana
A satirical tarot deck for the startup world with original card writing and live AI readings powered by Claude.
Startup Arcana
Designed and shipped the mobile version of NFL GamePass, allowing subscribers to access on-demand games and original content.
NFL
Designed and shipped the mobile version of NFL GamePass, allowing subscribers to access on-demand games and original content.
NFL
Let's doooooo it
I'm looking for teams with AI-fluent workflows and products
where AI is core to the experience, not a checkbox.