H.H.
Work
About
H.H.
Work
About
H.H.
Work
About

Greetings—I'm

Greetings—I'm

HEATHER

HASELWOOD

HEATHER

HASELWOOD

HEATHER

HASELWOOD

Business-Centric Product Designer

Business-Centric Product Designer

I craft SaaS products with strong visuals

and I'm looking for my next obsession.

I craft SaaS products

with strong visuals and

I'm looking for my next obsession.

Read my story

How I got 30K creators to download an app just for the notifications

Kajabi
How I got 30K creators to download an app just for the notifications
Kajabi

How I launched an AI marketing tool for creators resulting in 50K pieces of content created

Kajabi
How I launched an AI marketing tool for creators resulting in 50K pieces of content created
Kajabi

How I drive impact with design leadership

Kajabi
How I drive impact with design leadership
Kajabi

Select project highlights

Reach out for a deeper walkthrough

Reach out for a deeper walkthrough

I Increased vehicle Search engagement by over 5% when I pitched a new visual filter set instead of trying to shoehorn a module at the top that users didn't ask for.

Carvana

I Increased vehicle Search engagement by over 5% when I pitched a new visual filter set instead of trying to shoehorn a module at the top that users didn't ask for.

Carvana

I conducted a detailed ethnographic study in the homes of 13 finance-first vehicle shoppers. Read the report.

Carvana

Designed scalable concepts for B2B client admin interface consolidation and created B2C user flow documentation, aligning the design teams on UX goals.

Weedmaps

Designed scalable concepts for B2B client admin interface consolidation and created B2C user flow documentation, aligning the design teams on UX goals.

Weedmaps

Launched feature displaying available product categories for store listings, reducing the number of clicks needed for users to find the right store.

Weedmaps

Designed and shipped the mobile version of NFL GamePass, allowing subscribers to access on-demand games and original content.

NFL

Designed and shipped the mobile version of NFL GamePass, allowing subscribers to access on-demand games and original content.

NFL

LETS MAKE MAGIC

I’m available for full-time positions,
fractional roles, and freelance projects.

Hire me