Heather Haselwood

PRODUCT DESIGNER

PRODUCT DESIGNER

I design products and I build prototypes in code. My workflow runs on Claude Code, Cursor, and Figma, and I use front-end skills not to own the codebase, but to close the gap between design and engineering. I've led 10-person design teams, shipped products to millions of users at companies like Kajabi and the NFL, and used interactive prototypes to help close enterprise deals. I'm looking for a Staff/Principal Designer role at a company that's serious about AI, both in what it ships and in how it works.

On weekends I'm a docent at the Gamble House in Pasadena, guiding tours and sharing my love of Arts & Crafts architecture with anyone who'll listen.

My latest passion project is Startup Arcana, a satirical tarot deck that generates live AI readings based on your question for the universe.

What my coworkers say about working with me

What my coworkers say about working with me

Heather and I bonded so well that we ended up booking sensory deprivation tank sessions together. She liked it. I didn't.

Sherlock

Sr. Product Designer @ Carvana

If goth was sparkly.

Natalie

Sr. Manager of User Research @ Kajabi

Working with Heather is like teaming up with a brilliant strategist who is also your funniest friend—she makes every challenge feel like a good time!

Bobby

Product Design Manager @ Weedmaps

Let's doooooo it

I'm looking for teams with AI-fluent workflows and products

where AI is core to the experience, not a checkbox.