Greetings—I'm
Greetings—I'm
HEATHER
HASELWOOD
HEATHER
HASELWOOD
HEATHER
HASELWOOD
Business-Centric Product Designer
Business-Centric Product Designer
I craft SaaS products with strong visuals
and I'm looking for my next obsession.
I craft SaaS products
with strong visuals and
I'm looking for my next obsession.
Select project highlights
Reach out for a deeper walkthrough
Reach out for a deeper walkthrough
I Increased vehicle Search engagement by over 5% when I pitched a new visual filter set instead of trying to shoehorn a module at the top that users didn't ask for.
Carvana
I Increased vehicle Search engagement by over 5% when I pitched a new visual filter set instead of trying to shoehorn a module at the top that users didn't ask for.
Carvana
I Increased vehicle Search engagement by over 5% when I pitched a new visual filter set instead of trying to shoehorn a module at the top that users didn't ask for.
Carvana
I conducted a detailed ethnographic study in the homes of 13 finance-first vehicle shoppers. Read the report.
Carvana
Designed scalable concepts for B2B client admin interface consolidation and created B2C user flow documentation, aligning the design teams on UX goals.
Weedmaps
Designed scalable concepts for B2B client admin interface consolidation and created B2C user flow documentation, aligning the design teams on UX goals.
Weedmaps
Designed scalable concepts for B2B client admin interface consolidation and created B2C user flow documentation, aligning the design teams on UX goals.
Weedmaps
Launched feature displaying available product categories for store listings, reducing the number of clicks needed for users to find the right store.
Weedmaps
Launched feature displaying available product categories for store listings, reducing the number of clicks needed for users to find the right store.
Weedmaps
Launched feature displaying available product categories for store listings, reducing the number of clicks needed for users to find the right store.
Weedmaps
Designed and shipped the mobile version of NFL GamePass, allowing subscribers to access on-demand games and original content.
NFL
Designed and shipped the mobile version of NFL GamePass, allowing subscribers to access on-demand games and original content.
NFL
Designed and shipped the mobile version of NFL GamePass, allowing subscribers to access on-demand games and original content.
NFL
LETS MAKE MAGIC
I’m available for full-time positions,
fractional roles, and freelance projects.
LETS MAKE MAGIC
I’m available for full-time positions,
fractional roles, and freelance projects.
LETS MAKE MAGIC
I’m available for full-time positions,
fractional roles, and freelance projects.